Expedia.com released the results of the 2012 Flip Flop Report, an analysis of behavior and preferences among beachgoers in North America, South America, Europe, Asia and Australia. Harris Interactive conducted the online study among 8,599 adults in 21 countries.
Among other findings, Expedia’s Flip Flop Report revealed that the beach is by far the favorite destination for the majority of the world’s travelers. The average beach holiday is just about one week in length, at 7.7 days. Combined with results from Expedia’s Vacation Deprivation study, we can see in the US that Americans spend a full 40% of their allotted vacation days at the beach. In fact, when Americans were asked to choose between spending time at the beach and spending time with family, the beach won handily.
Full details on the 2012 Flip Flop Report can be found here: www.expedia.com/flipflop.