The Swedish government came out with a brilliant idea last December when they decided to hand over their @sweden Twitter account to a different citizen each week. It made sense as Thomas Brühl, CEO of VisitSweden, told Mashable “No one owns the brand of Sweden more than its people.” They use the account solely to promote Sweden as a tourist destination so it was clever. But this week their citizen, Sonja Abrahamsson, has sent a series of questionable tweets and now it’s under fire. What do you think? Should they continue with the experiment or hire a social media expert?
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For a list of my 2011 Tweeters of the Week, click here.