All Nippon Airways (ANA) is currently sponsoring a third season of their tourism campaign, “Is Japan Cool?” . Their special website is designed to stimulate interest in travel to Japan from overseas. Japanese tourism has taken a hit since the earthquake in 2011, and in February 2012 ANA launched “Is Japan Cool?” to illustrate the country’s unique places and culture. Past installments covered Tokyo and Cosplay, and this season features Kawaii, a Japanese adjective often used as an exclamation of delight, and Traditions.
ANA is also running a giveaway through the end of the month with a grand prize of a trip to Japan for two. Enter on their Facebook page.