Expedia’s 2012 Flip Flop Report

Expedia.com released the results of the 2012 Flip Flop Report, an analysis of behavior and preferences among beachgoers in North America, South America, Europe, Asia and Australia. Harris Interactive conducted the online study among 8,599 adults in 21 countries.

Among other findings, Expedia’s Flip Flop Report revealed that the beach is by far the favorite destination for the majority of the world’s travelers. The average beach holiday is just about one week in length, at 7.7 days. Combined with results from Expedia’s Vacation Deprivation study[1], we can see in the US that Americans spend a full 40% of their allotted vacation days at the beach. In fact, when Americans were asked to choose between spending time at the beach and spending time with family, the beach won handily.

Full details on the 2012 Flip Flop Report can be found here: www.expedia.com/flipflop.

Johnny Jet

About the Author

Johnny Jet
I used to be afraid to fly and at times even leave the house! I conquered my fear (long story) and now I travel to 20+ countries a year sharing my firsthand knowledge, tips and deals with friends, family and readers. Please sign up to our free newsletters and tell your friends!

Leave a comment

Your email address will not be published.