Tweeter of the Week: @Sweden

@SwedenThe Swedish government came out with a brilliant idea last December when they decided to hand over their @sweden Twitter account to a different citizen each week. It made sense as Thomas Brühl, CEO of VisitSweden, told Mashable “No one owns the brand of Sweden more than its people.” They use the account solely to promote Sweden as a tourist destination so it was clever. But this week their citizen, Sonja Abrahamsson, has sent a series of questionable tweets and now it’s under fire. What do you think? Should they continue with the experiment or hire a social media expert?

You can also follow me on Twitter @JohnnyJet.

For a list of my 2011 Tweeters of the Week, click here.

To see all the 2012 Tweeters of the Week, click here.

Johnny Jet

About the Author

Johnny Jet
I used to be afraid to fly and at times even leave the house! I conquered my fear (long story) and now I travel to 20+ countries a year sharing my firsthand knowledge, tips and deals with friends, family and readers. Please sign up to our free newsletters and tell your friends!

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