As someone who has a slight fear of heights, I don’t understand the thrill of climbing tall buildings. Social media is filled with photos and videos of daredevils and I scroll past them as fast as I can before my hands start to sweat.

However, this new ad by Emirates is incredible. The 30-second clip opens with a close up of a flight attendant, Nicole Smith-Ludvik, holding up message boards in a nod to the famous scene in the 2003 cult hit Love Actually. As the camera pans out, viewers soon find that Nicole, with her iconic red Emirates hat and uniform, is actually standing at the very top of the Burj Khalifa, the tallest building in the world.

The ad is to promote travel to Dubai now that the UAE has been moved to the UK Amber list and according to a press release, it was filmed without any green screen or special effects and they spent a lot of time “planning, training, testing and a strict safety protocol.” After all, The Burj Khalifa is 2,716 feet (828 meters) above ground and at the pinnacle of the building there’s only 3.9 feet (1.2 meters) of space. Nicole joins only a handful of individuals who have had the privilege of standing up there – including Tom Cruise and the Crown Prince of Dubai, H.H Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

Filming started at sunrise to catch the golden hour light and the team, including the main star of the ad, began their ascent to the pinnacle before sunrise. The climb took 1 hour and 15 mins from level 160 of the Burj Khalifa and the team had to scale several tiers and ladders inside a tube to reach the top. The team was at the pinnacle for around 5 hours with the stunt woman, who wore a safety harness under the Emirates uniform secured to a custom-made platform that was attached directly to the pinnacle. A single drone was used to capture the footage in a continuous take to film the complete sequence.

And for those that think it’s a green screen here’s a behind the scenes video.


View this post on Instagram


A post shared by Emirates (@emirates)

So who is the daredevil in the video? Emirates put a casting call out to their cabin crew team and found Nicole, who is professional skydiving instructor. That makes sense because she looked calm and cool and was smiling the whole time. I would have been doing the opposite.

The TV ad will run in the UK.


Chase Sapphire Preferred® Card

  • Our best offer ever! Earn 100,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,250 when you redeem through Chase Ultimate Rewards®.
  • Enjoy new benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5X points on travel purchased through Chase Ultimate Rewards®, 3X points on dining and 2X points on all other travel purchases, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 100,000 points are worth $1,250 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
  • Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.

The comments on this page are not provided, reviewed, or otherwise approved by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

Editorial Note: The editorial content on this page is not provided by any bank, credit card issuer, airlines or hotel chain, and has not been reviewed, approved or otherwise endorsed by any of these entities.

5 Comments On "An Emirates Flight Attendant Stood Atop The Tallest Building in the World"
  1. Khalid Kazi|

    Not a good airline to travel with. Customer service in US is zero,
    Airline trapping people to purchase tickets and there are no flights. After cancellation which take almost a month for Emirates to return money back with deductions. I will never recommend anyone to travel Emirates. I travel US Pak twice a year. I have all family travel back and forth from US and different parts of the world.

  2. Khalid KAZI|

    Waste of time & money to purchase tickets with Emirates. Trapping people to purchase tickets and few days B4 you get an email flight cancelled. Takes one month for them to refund your money, with deductions which shouldn’t be any because of flight cancellations from their end.

  3. Benesse|

    I guess they never heard of CG.

  4. Scott|

    Shes not a flight attendant. She’s a professional skydiver.

    1. Johnny Jet|

      She’s both. Look at her Instagram

Leave a Reply

Required fields are marked *