Best Western offering AARP members Gold Status (and 10%)

Best Western Plus Cavalier Oceanfront Resort

Best Western Plus Cavalier Oceanfront Resort

Best Western International is showing its love for seniors by targeting the senior travel market.

The hotel chain just announced the launch of a loyalty program for AARP members filled with good deals for seniors. AARP members will receive a 10% discount—in some cases more—on hotel room rates.

In addition, all AARP members will receive an automatic upgrade through Best Western’s rewards program to Gold Elite Status (the same offer the brand gives those serving in the armed forces). Benefits of Gold Elite Status include the 10% (or more) off room rates at Best Western hotels. Members can earn 10 points for every US dollar spent on certain room rates.

“The launch of our new Best Western Rewards for AARP Members program further defines our commitment to serving the travel needs of our AARP member guests,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.

Seniors can now score rewards at the three brands: Best Western, Best Western Plus and Best Western Premier. If you aren’t familiar, Best Western Plus offers “modern amenities” and Best Western Premier offer “personalized service” and “plush amenities.” Best Western Premier rooms are designed to look modern and stylish.

Best Western also has a blog geared toward senior travel. Check it out here.

Photo: Best Western International

Caitlin Martin

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About the Author

Caitlin Martin

Taking the path less traveled has been Caitlin’s mantra and now it describes her travels as a contributor for Johnny Jet. From representing her dream clients in travel and hospitality at a top global marketing and PR agency and spending 10 years on the agency side, she’s uncovering inspiration on the other side of the table. She’s an east coaster at heart but enjoys living the beach life in Los Angeles, laughing loudly and singing in her Mini convertible. Follow Caitlin as she chronicles inspirational places and faces she meets along the way. She can be found on Twitter at @caitlinlmartin or email caitwrites@gmail.com.

2 Comments on "Best Western offering AARP members Gold Status (and 10%)"

  1. This seems to be only for new BW signups. If I am logged into my account I don’t get a “Signup & Enroll” link, and can’t find anyplace to give BW my AARP number.

  2. Caitlin Martin Caitlin Martin | May 3, 2015 at 11:43 pm | Reply

    Chris, check out this link: http://www.bestwestern.com/deals-offers/special-rates/aarp-hotel-discounts.asp — the deal works at a select number of hotels but I do not see any fine print stating this is only for new Best Western sign ups. You may want to give them a call if you are still having difficulties.

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