Here’s a brilliant marketing campaign from a Kentucky whiskey company. Maker’s Mark is putting $50,000 towards paying for people’s checked baggage fee. No alcohol purchase is necessary, but you do have to be 21 and have a U.S. driver’s license.

The promotion ends December 31, 2021 and there’s a limit of one (1) entry per person. Participants need to take a photo of their baggage fee receipt and upload it to along with a copy of their driver’s license (just be sure to blur out the driver’s license number).

$50,000 doesn’t buy companies a lot of advertising so a promotion like this is money well spent. Maker’s Mark hashtag for this promo is #WhiskyFlights and their tagline is: Sharing Maker’s Mark® with loved ones this holiday shouldn’t come with extra baggage. Let the grandson of our founders, Rob Samuels, lend a hand by giving you a chance to have the cost of your checked luggage reimbursed via electronic gift card.

Please leave a comment below if they reimbursed your baggage fee.


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Editorial Note: The editorial content on this page is not provided by any bank, credit card issuer, airlines or hotel chain, and has not been reviewed, approved or otherwise endorsed by any of these entities.

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