JetBlue just announced more details of its plan to shake up the lucrative transatlantic market, this time unveiling its core experience for travelers who previously flew in other airlines’ “economy” or “coach” offerings. When JetBlue launches flights to London later this year (they haven’t set a date thanks to COVID-19), it will bring a whole new level of service and comfort to customers who want a great experience at a low fare.

JetBlue’s transatlantic flights will be on their new Airbus A321s, which are long range single-aisle aircrafts with larger overhead bins and customized lighting design that supposedly gives the cabin a wide-body feel. I’ll believe the latter when I see it.

However, they will have the most legroom in coach as the 114 seats will have an expanded width of 18.4 inches. That’s wider than most seats found on wide-body aircraft today. They will also have four rows of Even More Space seating with up to six inches more legroom. There will be redesigned sidewalls that provide additional shoulder space and larger window bezels for increased spaciousness and better views. And of course, easy-to-reach in-seat power, featuring AC and USB-C ports and free high-speed Wi-Fi and a slew of live TV channels, on-demand TV all on a 10.1 inch, 1080P high definition screen.

Another thing that might make this flight stand out from the other economy classes is their newest innovation – a complimentary build-your-own meal designed by the New York-based restaurant group, Dig.

Known for its vegetable-forward options, the Dig menu will feature a seasonal selection of proteins, vegetables and grains mindfully sourced in part from minority and women-run farms, as well as Dig’s own farm, Dig Acres. Customers will have the option to choose one of three main selections including a protein or vegetable that comes with a base, and two out of three hot and chilled side options.

Menu items will feature hearty offerings, such as roasted chicken thigh over a base of brown rice with herbs and spiced eggplant over coconut cauliflower quinoa, with sides including Dig’s beloved mac and cheese and a mixed heirloom tomato salad sourced directly from Dig Acres in upstate New York.

For morning departures, the menu will include a mix of sweet and savory breakfast dishes, including a mixed berry bread pudding and citrus salad with local honey.

Additional food and beverage offerings for core customers will include:

  • Specially designed onboard Pantry with a self-serve grab & go snack basket for customers to enjoy throughout their flight.
  • Complimentary soft drinks, coffee, tea, beer, wine and liquor.
  • A dessert for a sweet treat post-meal, and a light bite prior to arrival.

Keeping true to its sustainable commitment, JetBlue will serve its meals in reusable containers and provide customers with cutlery made from a natural polymer.”

I’m excited to try JetBlue’s soon-to-be new service to London in both classes (their Mint on this route is going to be epic). Heck, I’ll be excited just to get over the pond again but going in style will make it that much better.

Johnny Jet
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3 Comments On "JetBlue Plans to Reinvent Coach Class Across the Atlantic"
  1. Charlie|

    I know food photography can sometimes be not nearly as realistic as the actual product but the meals look great! I’ve gone JFK to Brussels before on a 757 (and my very first trip in the 70s was an old DC-8 Stretch 8) so the Jet Blue coach cabin sounds survivable and maybe even enjoyable!

  2. sherry LINDEN|

    will these flights go out of Long Beach?TO LONDON OR LAX

    1. Johnny Jet
      Johnny Jet|

      Right now just the London flights which will go out of NY and Boston

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