Don’t Leave Japan Without Buying this Addictive Snack
While in Tokyo’s Narita International Airport recently, I noticed passengers going crazy in the Duty Free shops, buying boxes of something called Potato Farm Jaga Pokkuru Snacks. They were in such demand that the employee who was trying to restock the shelves just left the boxes on a trolley and let customers grab them from there.
At first I thought I was on some kind of Candid Camera-style TV show to see if they could get customers to buy something without knowing exactly what it was (everything on the box is written in Japanese). Before looking like a sucker, I tweeted a photo of the box and asked if anyone knew why these were so popular. A follower responded immediately saying that the snack was so good and can only be bought online or in the airport.
I decided to buy two boxes—each comes with 10 individual packets—since I didn’t have much room in my carry-on. When I arrived home, I opened up one of them and after one bite I immediately started kicking myself for not buying the maximum amount. One store had a five-box limit while another (by the gate) had a 10-box limit. They cost 600 yen each ($5 USD) in the store but on Amazon they go for a whopping $23 USD.
According to their website, they “use choice potatoes that are cut without peeling to retain the flavor of the skin. [Their] unique processing method, called ‘SUCCT,’ achieves a crispy texture. The roasted salt that is added to the French fries is produced at Lake Saroma, in the Okhotsk district. It complements the flavor of the product.”
All I know is that these French fry chips are so darn good that I’m seriously thinking about making another trip through NRT just to stock up. Don’t make the same mistake I did: If you’re traveling to or through Japan, be sure to buy as many Potato Farm Jaga Pokkuru Snacks as you can! I’m pretty sure you’ll love them and they make a great, unique gift for friends and family back home.
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