This is a brilliant Procter & Gamble ad thanking moms everywhere for teaching us that falling only makes us stronger—and for encouraging us to try, and then try again. The spot comes in the build up to next week’s Winter Olympics in Sochi, Russia. It’s both inspiring and difficult to watch without tearing up no matter who you are, but it was especially difficult for me as my mom passed away in 2000 after a long battle with cancer.
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