Over the past few years I’ve been slowly building a fairly large social media presence on Facebook, Instagram and Twitter. Well, it turns out that I—and anyone that has a large following on Instagram or Facebook—can now cash my followers in for a 5%, 10%, 15%, or 100% discount at the Nordic Light Hotel in Stockholm, Sweden. It’s the first hotel in the world to accept social networks as a currency.

They write on their website that “the idea sprang from identifying that people spend as much time on creating these networks as on working. So networks should be worth just as much as money.” The hotel claims the strategy has been a huge success, as 194 people have stayed with them using this ”currency” for a total of 423 nights, and they’ve attracted a lot of attention, particularly in international media. Here’s what your following can get you:

On Instagram:

  • 5,000 followers or more = 5% discount
  • 10,000 followers or more = 10% discount
  • 15,000 followers or more = 15% discount
  • 100,000 followers or more = 100% discount

On Facebook:

  • 500 private friends or more = 5% discount
  • 1,000 private friends or more = 10% discount
  • 1,500 private friends or more = 15% discount
  • 2,000 private friends or more = 100% discount
  • 100,000 fans or more = 100% discount

From the site: This grants you seven hotel nights per year. Applies a standard room for maximum 2 persons. Reservation must be made five days before arrival and a maximum of 3 months ahead. The reservation must be guaranteed with a credit card.


  • Nordic Light Hotel has a number of rooms available for this payment method. If the guest does not shares the posts that are necessary to take part of the discount/free nights, the guest will be charged full price for the stay.
  • Pages of a products/communities/companies does not qualify.
  • If the guest does not have the amount of friends/followers/fans that is necessary, Nordic Light Hotel may charge the guest full price for the stay.
  • The guest must be 18 years or older to stay at Nordic Light Hotel.
  • The discount applies to accommodation only and not products from the mini bar or restaurant/bar.

Hat tip to The Travel Guru for alerting me.

Johnny Jet

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