No airline has done more to bring the boring old safety video to life than Air New Zealand. (ICYMI: Here’s my story on airline safety videos for AFAR.) The latest video, released last week, features stars and legends from New Zealand’s famed national rugby team, the “All Blacks.” Team captain Kieran Read, Sam Cane, Anton Lienert-Brown, Ryan Crotty, and All Blacks coach Steve Hansen make appearances, as do 1987 rugby legends Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton, and David Kirk. Former Black Ferns Captain Fiao’o Fa’amausili shows up as well, as does former Australia captain George Gregan.

Suits actor Rick Hoffman also appears in the video. Rick is an American with a professed love for Air New Zealand. For my part, I once met Rick at a Suits premiere in L.A. Meghan Markle (who of course was also on the show) was there as well, but I didn’t get a chance to talk to her.

The All Blacks safety video revolves around Air New Zealand’s “rebrand” as All All Blacks and the conversation around its first safety video. It’s pretty fun, and so far people seem to be tuning in. As of Friday, the video had been viewed more than two million times.

“It’s been incredible to celebrate both local and international stars, fans and our very own Air New Zealanders over the past ten years,” said Air New Zealand General Manager Global Brand & Content Marketing Jodi Williams about the video. “It’s only fitting that this video brings to life something that is distinctly New Zealand – from the grassroots of Rippa Rugby to the nostalgia of the 1987 All Blacks, with a unique modern twist.”

More Air New Zealand videos

Air New Zealand All Blacks safety video
Credit: Air New Zealand


Johnny Jet

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