Video: The Best Travel Ad of the Year?

Scandinavian Airlines (SAS) just created a fantastic ad that reminds me of the opening sequence of the movie Love Actually. SAS asks, “Have you ever stopped and observed the beauty of the arrival hall? Going places takes us places.”

I observe the happenings of the airport arrivals hall all the time—especially when I’m waiting for someone—so this ad really resonated with me, as I think it will with most travelers. As Skift says, the ad “certainly pushes all the right emotional buttons, without ever showing anything about the airline, a feat in itself. The new ad ‘The Arrivals’ captures the moment of arrivals at airports, in the case the arrival halls at Kastrup International Airport in Copenhagen.”

The ad is part of SAS’s “We Are Travelers” campaign, which centers around how travel changes people.

Video: The best travel ad of the year?

 

Johnny Jet

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Video: The Best Travel Ad of the Year?
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About the Author

Johnny Jet
I used to be afraid to fly and at times even leave the house! I conquered my fear (long story) and now I travel to 20+ countries a year sharing my firsthand knowledge, tips and deals with friends, family and readers. Please sign up to our free newsletters and tell your friends!

1 Comment on "Video: The Best Travel Ad of the Year?"

  1. Pretty sure every airline has had this concept pitched to them by their ad agency. Qantas had a campaign just like this like last year.

    Zzzzz

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