You’ve gotta hand it to Xfinity for making a four-minute commercial with minimal product placement. After 37 years, E.T. returns to Earth to visit his friend Elliott over the holidays. During his stay, E.T. learns that Elliott now has a family of his own and that technology has completely changed on Earth since his last visit. It’s fun and even a little emotional—and it’s now going viral.
When I was growing up, E.T. (Steven Spielberg’s hit 1982 movie) was one of my favorite movies. It’s still on my all-time list, and to me, this subtle Xfinity ad feels like an extension of the movie. I’m almost embarrassed to admit it but I got goosebumps watching the opening. It’s worth watching, especially if you loved the original as much as I did.
E.T. returns: a “win-win”
Elliott, who in the clip has his own family with two kids, is played by actor Henry Thomas. In a statement quoted on CNET, Thomas says that E.T. returns, “the audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people’s minds and hearts.” He also added that “it’s really a win-win,” and I agree.
More holiday travel videos
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More holiday travel help
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Editorial Note: The editorial content on this page is not provided by any bank, credit card issuer, airlines or hotel chain, and has not been reviewed, approved or otherwise endorsed by any of these entities.