Video of the Week: Heineken Departure Roulette

Here’s a brilliant marketing stunt by Heineken. The beer maker set up a specially designed “departure roulette” board in JFK’s Terminal 8 and asked travelers heading to their gates if they would be willing to scratch their plans and take a leap of faith by pressing the roulette button—which would assign them a new destination at random (they would have to leave immediately).

Would you do it?

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Johnny Jet

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About the Author

Johnny Jet
I used to be afraid to fly and at times even leave the house! I conquered my fear (long story) and now I travel to 20+ countries a year sharing my firsthand knowledge, tips and deals with friends, family and readers. Please sign up to our free newsletters and tell your friends!

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