Why 66% of Americans Have Never Been on a Cruise

Last Mexican sunset of the cruise

Our good friends at Allianz Global Assistance recently collected more insight into the psyche of the American traveler, this time on the subject of cruising. From a survey of 1,883 Americans, the group learned that 66%—a full two-thirds—of Americans have never been on a cruise. The reason? It varies:

  • 47% of non-cruisers reported it was because of prohibitive price or cost
  • 22% stated that cruises have a bad reputation or word of mouth
  • 10% cited a susceptibility to seasickness
  • 8% claimed a fear of getting ill or sustaining injury
  • 7% feared shipwrecks
  • And 6% said claustrophobia was to blame


It’s clear from Allianz’s findings that there is a large chunk of potential American cruisers that the cruise industry is simply not reaching. The top two justifications from non-cruisers, in fact, which totaled 69%, concern price points and image, “pointing to the industry’s need to target cost conscious consumers and bolster cruising’s image.”

Said Joe Mason, Chief Marketing Officer at Allianz Global Assistance USA: “Cruises represent a significant travel investment, so it’s important that Americans protect that investment when they do book a cruise”—and to an extent, he’s right. Not everyone is a cruiser, but a good travel insurance policy like Johnny’s can go a long way to combatting some of the anxieties at least some potential cruisers face. Only 16% of cruisers purchased insurance according to the survey. And just as importantly:

  • 7.9% of people surveyed have been sick on a cruise
  • 1% have been injured on a cruise
  • 1.6% have missed a cruise due to flight cancelations or delays


Cruise, or don’t cruise—but if you choose not to out of a concern for your health or safety, make sure you’ve evaluated the risks in full.

Disclaimer: Johnny Jet works as an ambassador for Allianz Global Assistance (AGA Service Company) and receives financial compensation.

For more information about Allianz Global, visit AllianzTravelInsurance.com.

Ian Livingston

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About the Author

Ian Livingston
Traveler and writer Ian Livingston has lost his bearings in 60 countries, six continents and five NYC boroughs. He is better for it. Now living in Brooklyn, he reports on the world's lesser-known quantities as a self-calibrating writer and by way of his roles as Editor at JohnnyJet.com and Chat Manager for the weekly #TravelSkills Twitter chat with Johnny Jet and Chris McGinnis. In his sights now: the polar regions.

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