This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Disclosure, visit this page.

You may have heard that Millennials prefer to use cash and they hate credit cards (one survey said only 33 percent actually have one). The truth is, Millennials tend to carry fewer cards and are more thoughtful about choosing one. So, Apple and Goldman Sachs are creating a new credit card that aims to grab the attention of the largest living adult generation, especially the ones who are loyal to Apple.

The new Apple credit card, expected to be rolled out sometime in 2019, will offer cardholders extra features with Apple Wallet. These include being able to set goals, track spending, view rewards points, and manage accounts. But big banks and FinTech companies are already offering these features, so will it be enough to get picky Millennials to sign up?

How does this card stack up against others?

Cardholders will reportedly earn 2% back on most purchases. Apple may also offer bonuses when purchasing their products and services with the card. The 2% back makes it comparable to Citi Double Cash (up to 2% cash back: 1% when they buy, plus 1% back when you pay).

It’s also comparable to the Chase Freedom Unlimited®. The Chase Freedom Unlimited® comes with the ability to earn at least 1.5% cash back on all purchases. Cardholders earn unlimited:

  • 5% cash back on travel purchased through Chase Ultimate Rewards®
  • 3% cash back at restaurants, including takeout and eligible delivery services
  • 3% cash back on drugstore purchases
  • 1.5% cash back on all other purchases

There is no limit to how much cash back can be earned.

Both cards are on our list of The Best No Annual Fee Credit Cards.

Given the fact that there are so many comparable rewards credit cards on the market, we’ll have to see whether Apple’s features and bonus incentives are innovative enough for customers to bite.

Will the new Apple credit card replace Apple’s existing Barclays credit card?

This credit card will reportedly replace the existing Apple credit card with Barclays (who are also a provider for one of the best credit cards for international travel). The current card is designed to help Apple lovers pay for their favorite products and earn reward points. The rewards structure looks like this:

Every 2,500 points gets you a $25 Apple Store Gift Card or iTunes Gift Card. Cardholders will earn:

-3 points for every $1 spent at Apple

-2 points for every $1 spent at restaurants

-1 point for every $1 spent on all other purchases

-Each time you earn 2,500 points, you get a $25 Apple Store or iTunes Gift Card

Unless you are constantly shopping at Apple or on iTunes, you could earn more overall using cards like the Chase Sapphire Preferred or Capital One Venture. You may even earn for Apple purchases using the Chase portal.

The rise of branded cards

Apple is just one of the brands making its way to building a competitive rewards credit card that people will actually want to sign up for and use. These branded cards, aimed at getting consumers to spend on their products, may offer double or triple points (or more). Take, for instance, Uber Visa and the IKEA Visa Credit Card.

Uber Visa, which also partners with Barclays and has no annual fee, gives you 4 percent back on dining and a $100 bonus if you spend $500 in the first 90 days of account opening.

IKEA Visa cardholders can receive 5 percent back in rewards for IKEA related spending, including Traemand installation and TaskRabbit assembly services.

What to know about branded cards

It’s important to note that co-branded cards may carry higher interest rates than bank-only credit cards. However, if you can pay off the balance in full each month, it won’t be an issue.

Also, co-branded cards may issue rewards in their own form of loyalty currency, which can only be spent on their products. Dollars from a bank issued cash back rewards credit card, on the other hand, can be spent anywhere.

Bottom line on the Apple credit card

Though we don’t have all the details yet, I’m not sure it’ll be enough to attract Millennials. But, depending on your goals and where you spend your money most, this may be a good option.

If you want to earn points/miles that go further, consider some of the best credit cards for travel miles. Many of these cards offer the ability to earn rewards on a variety of purchases, some even including Apple products.

Whether Apple decides to keep their rewards structure similar to the existing card they have with Barclays remains to be seen. In the meantime, Apple employees will have a chance to give it a test run before it reaches the masses.


Chase Sapphire Preferred® Card

  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Ultimate Rewards®.
  • Enjoy new benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5X points on travel purchased through Chase Ultimate Rewards®, 3X points on dining and 2X points on all other travel purchases, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 60,000 points are worth $750 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
  • Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.

The comments on this page are not provided, reviewed, or otherwise approved by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

Editorial Note: The editorial content on this page is not provided by any bank, credit card issuer, airlines or hotel chain, and has not been reviewed, approved or otherwise endorsed by any of these entities.

Leave a Reply

Required fields are marked *