I was in Berlin to attend ITB for the second time. ITB stands for International Travel Exchange Berlin and it’s the largest travel trade show in the world. I wanted to go because pretty much every country on Earth is there promoting itself and, like the first time, I thought for sure I would make some great connections and come home with a pile of business cards, but that didn’t happen.
FYI: The show is held for four days every March; the first two days are by invitation only – mostly media, buyers, and sellers. The last two days are open to the public and it’s just a grab fest for information.
ITB is a complete zoo and more than overwhelming. There are 26-plus buildings the size of aircraft hangars, and almost every country, hotel, airline, and car rental company in the world has a booth. The place is like a maze and there are multiple levels. They do have information points set up everywhere, but most of the workers are pretty clueless. It’s just too big.
I didn’t think I would ever go back but I did to attend the first ever blogger speed dating. Unfortunately, that didn’t go too well as a bunch of my scheduled appointments didn’t show up and the ones that did I already had contacts with. The best part was visiting Berlin again and seeing friends from around the world.
For those that do want to go my advice is to wear comfortable shoes and bring gum and hand sanitizer. Try and make appointments in advance, because at most booths I walked up to the people weren’t that friendly. The majority of the dealmakers seemed to be German, but there are folks literally from all corners of the earth.
I didn’t see every hall but out of all the ones I did I would say Emirates Airlines had the most impressive booth. It must have cost millions.
Signing up for ITB is easy: The organizers are on the ball and I received my badge in the mail about a week later (it’s free for journalists).
FYI: The press center sells food that’s 1/4 of the price of what’s sold in the show. i.e. One euro for water.
Chase Sapphire Preferred® Card
- Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases.
- 2X points on dining at restaurants including eligible delivery services, takeout and dining out and travel & 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for travel through Chase Ultimate Rewards®. For example, 60,000 points are worth $750 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Earn 2x total points on up to $1,000 in grocery store purchases per month from November 1, 2020 to April 30, 2021. Includes eligible pick-up and delivery services.
The comments on this page are not provided, reviewed, or otherwise approved by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered. Editorial Note: The editorial content on this page is not provided by any bank, credit card issuer, airlines or hotel chain, and has not been reviewed, approved or otherwise endorsed by any of these entities.
Editorial Note: The editorial content on this page is not provided by any bank, credit card issuer, airlines or hotel chain, and has not been reviewed, approved or otherwise endorsed by any of these entities.