In New York’s Chelsea neighborhood, JetBlue had a pop-up experience that fooled those who tried out the digital storefront – and a hologram came to life and presented those who had played along with free flight vouchers.

As you can see, customers were surprised and delighted when the talking hologram came to life – prompting funny real-time conversation, dancing and free flight vouchers.

According to their press release, JetBlue had more than 2,600 unique participants over one weekend.

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