We’ve written recently about other fun airline safety videos (including Air New Zealand’s and Delta’s) and now Virgin Atlantic has jumped into the game. With the Oscars this past Sunday, Virgin Atlantic plays homage to film in its latest safety video, taking inspiration from iconic titles such as Brief Encounter and 2001: A Space Odyssey.

Created by design agency Art & Graft, the film features animated characters that take the viewer on a theatrical journey through different movie genres, including film noir and western, to capture the attention of passengers and inform them of the aircraft’s emergency procedures. Hopefully, it will be viewed by every passenger on every flight since it’s the most important video shown onboard.

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